Welcome to Thinking, Unfortunately
Behind this project is one ordinary human and one extraordinary cat. The cat has a PhD in emotional manipulation. I’m just her research assistant.
Me, trying to remember why I came into the room.
Thinking, Unfortunately began as a side effect of thinking too much. While normal people meditate or journal to find peace, I started a newsletter to ensure my internal monologue became everyone else’s problem.
This site is where overthinking goes to be housebroken into essays. I take ordinary things and treat them with unreasonable seriousness. Not because they deserve it, but because culture is a stowaway hiding in our habits, our syntax, and the quiet, desperate ways we try to be meaningful without a map.
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What is or Who is This Site For?
When you come to the beach for peace and accidentally bring all your thoughts with you.
“Playa de Valencia”, Joaquín Sorolla Cestos, Colección Museo Sorolla
This place is for people who like culture but don’t want lectures, who enjoy philosophy as long as it comes with jokes, who recognise themselves in strange descriptions, and who suspect that modern life is a little absurd but haven’t yet found the words for it.
Here you will find essays about language, objects, technology, and everyday rituals. The writing leans toward cultural analysis disguised as personal stories, where serious ideas are treated with suspicious affection.
There are no self-optimisation plans, no “five steps to enlightenment,” and very little advice of any kind. This is not a guide to living better. It is a record of trying to understand why we live the way we do.